VIENNA, Sept 17 (Reuters) – McDonald’s Corp, the world’s number one hamburger chain, will launch two noodle offerings in Austria this week in a world premiere to test consumer demand for the Asian dish, it said on Monday.
(Really, Reuters? Non-Asian cultures don’t make noodles?)
The meals feature noodles with vegetables, chicken, salad and either sweet-and-sour or curry sauce, and will cost around 4.99 euros ($6.56).
The company said it hoped to tap a trend toward noodle dishes and show off its ability to innovate by launching the products, which it will import from Thailand.